5 Reasons Why Brands Should Work with Influencers

There are about various reasons why brands should work with influencers but I decided I would focus on 5 Reasons Brands should work with Influencers.

Reason 1: We generate and increase sales and leads. Studies have shown that 84% of consumer make a purchase after reading about a product or service on a blog and about 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter or YouTube.

Reason 2: We are creative.  Influencer marketing is very different from normal advertising and marketing. The goal of influencers is to create high quality, unique and engaging content. Influencers use very unique ways to promote your product or service in ways that will influence their audience to purchase what you are offering.

Reason 3: We drive traffic and improve SEO. Whether through a blog post website mention or a swipe up story, influencers will drive more traffic to your website. Links pointed directly to your website in blog post also improve SEO. We all know that SEO is super important for all brands.

Reason 4: Give brands access to their target market. It’s super important to work with influencers in your niche because most have a loyal following. As a brand you will be able to tap into that audience and convert those interested into customers.

Reason 5: We Boost brand awareness. Influencer marketing will get your product, service or brand in front of new audiences. By using influencers, brands can strengthen their social media presence and get the exposure they need.

If you are an influencer and want to work with brands make sure to check out my most recent blog post 5 Influencer Brand Platforms to Secure Brand Collaborations

Stay tuned for more on this topic!